NAXXO
Design · Advertising · Creative Direction
Made by
NAXXO

Visual communication designer specializing in brand identity, editorial design, social media content & creative direction. UPAEP · Keimyung University · Universidad de Murcia.

Mexico South Korea Spain
Brand Identity✦ Editorial Design✦ Social Media✦ Creative Direction✦ Motion & Reels✦ Web Design✦ Photography✦ Brand Identity✦ Editorial Design✦ Social Media✦ Creative Direction✦ Motion & Reels✦ Web Design✦ Photography✦
Iñaki Arroyo — Made by NAXXO
About me
Iñaki Arroyo
Jaime Iñaki Arroyo Domínguez
Community Manager · Social Media Strategist · Advertising & PR

Graduate in Advertising and Public Relations with international background in Mexico, South Korea and Spain. Academic excellence scholarship of 60% at UPAEP earned since high school, GKS scholarship at Keimyung University. International Baccalaureate with 95/100 average. Bilingual EN · ES, conversational Korean.

Spanish — Native English — TOEIC 1170 Korean — Conversational
Illustrator Photoshop InDesign After Effects Premiere Canva Framer CapCut
LinkedIn ↗ Content ↗ CV PDF ↓
+500
Attendees at Korean culture events organized
+100k
Views on original social media content
+4
Years of experience in graphic design and visual communication
3
Countries of international education: Mexico · South Korea · Spain
01 /

Brand
Identity

Logos, brand manuals, packaging and visual systems for real projects.

Kāla Brand Guidelines — business card and packaging
Brand ManualFreelance — 2024
Kāla Brand Guidelines

Architecture studio fusing Arab tradition with deep Mexican roots. Complete manual: logo, palette, typography, applications.

Adobe Illustrator Business Card Notebook
Dandelion — brand identity for dance group
Branding + PhotoFreelance — 2022
Dandelion

Complete brand identity for dance group — logo, individual badges, photoshoot and Instagram page design.

Adobe Illustrator Instagram Design
View all identity projects →
02 /

Social
Media

Posts, stories and motion GIF for Instagram — photography and social design.

Fine Line — Instagram posts and stories mockup
Photography · InstagramSpring 2022 — UPAEP
Fine Line — Posts & Stories IG

Photographic series of high-quality writing instruments for Instagram. Posts and stories with editorial layout — shot with iPhone 11.

iPhone 11 1080 × 1080 px
Mother's Day GIF — Instagram animation
Motion GIFSpring 2022 — UPAEP
Mother's Day GIF

Animated GIF combining illustration and motion design in a warm and celebratory format.

Illustrator & Photoshop 1080 × 1080 px
View all social projects →
03 /

Creativity

Editorial, typography, layout and creative direction in collab.

Image pending
Creative Direction — Collab2025
Vale madre lo que digan

Creative direction in collaboration with @catalinaangel_publi and @svlvzr.

Adobe Premiere ↗ Watch Reel
Fine Line — double letter catalogue for writing instruments
CatalogueSpring 2022 — UPAEP
Fine Line — Catalogue

Double letter catalogue for high-quality writing instruments. Clean InDesign layout — precision and elegance.

Adobe InDesign Double Letter
View all creative projects →
04 /

Internship
JobBridgeKorea

Community Manager · Seoul, South Korea — @jobbridge.korea

Reel Title Views Interactions Likes
GKS is Not the Only Option to Study in Korea Top Video
↗ Watch Reel 		17,239 10,063 470
The Korean Summer
↗ Watch Reel 		15,861414402
My Visa Has Been Approved
↗ Watch Reel 		15,069495469
View all reels and metrics →
05 /

Academic
Research

Bachelor's Thesis · Universidad de Murcia · 2026

Image pending
Bachelor's Thesis Universidad de Murcia · 2026
Persuasive Communication and Social Advertising as Tools for Collective Memory: A Comparative and Ethical Analysis of the Tlatelolco (1968) and Gwangju (1980) Movements

Comparative analysis of the use of visual communication and social advertising in the construction of collective memory across two resistance movements: Tlatelolco (Mexico, 1968) and Gwangju (South Korea, 1980).

Universidad de Murcia Advertising & Public Relations Outstanding 9.0/10
Mexico✦ South Korea✦ Spain✦ UPAEP✦ Keimyung University✦ Universidad de Murcia✦ JobBridge Korea✦ Mexico✦ South Korea✦ Spain✦ UPAEP✦ Keimyung University✦ Universidad de Murcia✦ JobBridge Korea✦
Let's talk
about your project
Email
jaimejrarroyo@gmail.com
WhatsApp
+34 641-959-919
Instagram
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Send a message
Adobe Illustrator✦ Adobe InDesign✦ Adobe Photoshop✦ Adobe Premiere✦ After Effects✦ Canva✦ Framer✦ CapCut✦ Adobe Illustrator✦ Adobe InDesign✦ Adobe Photoshop✦ Adobe Premiere✦ After Effects✦ Canva✦ Framer✦ CapCut✦