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Brand
Identity

Logos, brand guidelines, packaging and visual systems designed for real projects.

Brand GuidelinesLogo Design PackagingVisual Identity BrandingRebranding Brand GuidelinesLogo Design PackagingVisual Identity BrandingRebranding
Kāla Brand Guidelines — business card and packaging
Brand GuidelinesFreelance — 2024
Kāla Brand Guidelines

Architecture studio fusing Arab tradition with deep Mexican roots. Founded by two sisters from Puebla — the brand combines geometric complexity with warmth and cultural heritage. Complete manual: logo, colour palette, typography and applications.

Adobe IllustratorPen Mockup Shipping BoxBusiness CardNotebook
Dandelion — complete brand identity for dance group
Branding + PhotographyFreelance — 2022
Dandelion

Complete brand identity for the dance group "Dandelion." Logo, individual member badges, professional photoshoot (collab: Ana Sofia Barrientos Alcalá) and full Instagram page design.

Adobe IllustratorInstagram Design
J1 Advertising Team — university team logo
Team IdentityAutumn 2024 — Murcia
J1 Advertising Team

Logo for university advertising team J1 at Universidad de Murcia. "Jota Menos 1" — bold black typography with blue rectangle, delivered in three variants: Blue, Black & White.

Adobe Illustrator1080 × 1080 px3 Variants
La Cañada — neighbourhood identity logo
Logo DesignAutumn 2022 — UPAEP
La Cañada — Mi Colonia, Mi Identidad

Minimalist logo for Colonia La Cañada, Puebla. Inspired by local stars, domes and curved windows — garnet background, white solar circle, serif typeface.

Adobe Illustrator
MAMAMOO — Astrology App Rebranding
RebrandingSpring 2022 — UPAEP
MAMAMOO — Astrology App

The K-pop group's identity reimagined as an astrology and esotericism app. New logo: crescent moon + star system on purple background. Astrological charts for each artist (InDesign stories).

Adobe IllustratorAdobe InDesign1080 × 1920 px
Crew Coffee — Rebranding and advertising campaign
Rebranding + AdvertisingAutumn 2023 — Keimyung
Crew Coffee — Rebranding + AD

Full rebranding exercise for a local coffee shop combined with an advertising execution — new visual identity applied to real-world communication materials.

Adobe IllustratorAdobe Premiere